A Novice Book Marketer
8/30/15. I return to my blog after a two-month absence with apologies. I promise to be more attentive to it. Do look for a monthly or biweekly contribution on the topics of World War II, the Pacific Theater in particular, and the adventures of marketing one’s own book. Today it is mostly the latter, while recognizing that two days from now, on Sept. 1, 1939, World War II was initiated by the German entry into Poland 76 years ago. Thus began the long road to victory nearly six years later.
Wilber’s War was officially published two weeks ago on the anniversary of V-J Day. On that day, I was in the bookstore of the National Museum of the Pacific War doing a “book signing.” I sold four of the trilogies in the first ten minutes and none the rest of the day. Later I learned that two of the four were returned. The trip cost perhaps $1500, so it was not a profitable excursion, but the reward was in the pleasure of talking to many people about the work and to be on that scene for V-J Day. I especially savored reading Wilber’s humorous story about ants on his bunk to two young boys.
The next day, we dedicated the memorials I sponsored (for the 43rd Division and four individuals – see my blogs of 4/26/15 and 5/16/15). Here I post a photo of the plaques mounted on a wall in the memorial garden. Altogether, there were perhaps 15 people there, and several were related to 43rd Division WW2 vets now deceased. Most important was the daughter of Gen. Harold Barker, the division artillery commander. She is about 92 and wheelchair bound, but she got there!
My publicist, a young lady in New Jersey, has lined up radio show after radio show that wish to interview me. I have probably done close to ten of them by now, including an in-studio interview on WBZ Boston from midnight to 1:30 AM. I find myself becoming quite adept at filling airtime. You can find two of the interviews here.
I also have had two op-ed articles published, one on foxnews.com and another in the Fredericksburg, TX, where that Museum is. Two other magazine articles were requested from me; they are written and in the works. I have given talks about the book at a launch party at the Salem Athenaeum (July 31), at the memorial dedication in Texas, at the local Marblehead Rotary, and at our Essex Condominium last week. you can see all the print items, by me and others, here.
I find that such direct contact produces a few sales each time, but so far the op-eds and radio interviews seem to have had little effect, at least for now. I have sold perhaps 50 sets as of this date. Not huge, but not bad either for the first two weeks. There are still 1950 sets sitting in Canada hoping for a home.
This is all new and a bit bewildering to me, but I am actually having fun doing it. People really appreciate the story when they hear about it.